I’m just a businessman. Even though I wrote quite extensively and this is my second book, I’m neither a guy from the academy nor a writer.
My experience is on the use, on the execution. I’m a man of doing, I first consider what works then why and how it does; the theory behind anything helped me to understand what works and why.
Starting from that, I believe my approach can help those who are interested to learn more about CRM and are not keen to read extensive theoretical books.
My background is in economics, with a bit of Information Technology, but mainly around people, markets and tradings. I have worked in Sales and Marketing from an economics scholarship and an MBA in marketing.
That’s my why: the reason why I offer a different approach about CRM. My approach is not about information technology, it’s a logical approach focused on what works in business and why.