A book on pipedrive under the perspective of the business people, not the information technologists.
Pipedrive is credited to provide many benefits, but the really focused core value is about enhancing sales process management for B2B company with sales pipeline. No compromises.
Pipedrive has been developed as a laser focused application in a pre-built CRM framework, aiming to become the go-to solution for B2B companies with relevant transaction value.
What ERP fails to mention are the reasons behind revenue trends. An ERP system describes the reasons behind costs trend, such as resource utilised and revenue. This is why pipedrive CRM forecasting may be more effective for business navigation.
Pipedrive has been named the most "easy to use" CRM. It is true? Why that? What does it mean easy to use and how pipedrive achieve it? Why a sales pipeline is easy to use? You will find it in the book
Too simple is bad, but too complex is not good either. Complexity in software must be simplified, enabling to make complex process easy.
What a company should buy a fully comprehensive software to perform everything or a laser-focused tool easy to integrate with other software each of them focused on one specific function? The answer can only be found by setting purposes and budget.
I’m a man of doing.
Even though this is my second book, I’m neither a guy from the academy nor a writer.
My know-how is on the execution. I always start with why (thanks Simon) I first consider why something should work then how to make it happen. And theory helps understanding.
My approach helps whose want to learn CRM via straight, actionable books.
By an economics background, mainly about people-game, markets and business. Sales and Marketing experience, leveraging an MBA.
That’s my why: I offer a different approach about CRM. Beyond IT, the logic focuses on what works for the business.
How can pipedrive be a better investment also capable of avoiding the vendor’s Lock-In effect? It can be odd, but some tools are developed better than others …some systems are
Today I’m going to talk to you about my book: Customer Relationships Management for Medium and Small Enterprises! It was published by Routledge in 2022.
The concept of the book is clear: technology comes later, first entrepreneurs and managers have to focus on the strategic approach. CRM is first and foremost a strategy, a logic about how each organisation plans to nurture its own “Customer Experience” when it comes to the interaction with each of its parts.
I was sleeping on my candid bed when a voice called me “Wake up I’m your God” …
Well, it didn’t go exactly like that. I haven’t been inspired by God in writing it, instead I have been asked by a friend: “Hey, why don’t you share your approach on CRM? Business people struggle in grasp CRM, many are not technical, and even if they have a tech background they have other critical things to deal with, they need to understand CRM logic not its technology. No much has been written about CRM logic from the business person view. Then nothing about Pipedrive a CRM developed specifically for small businesses.”
