A book on pipedrive under the perspective of the business people, not the information technologists.
Pipedrive is credited to provide many benefits, but the really focused core value is about enhancing sales process management for B2B company with sales pipeline. No compromises.
Pipedrive has been developed as a laser focused application in a pre-built CRM framework, aiming to become the go-to solution for B2B companies with relevant transaction value.
What ERP fails to mention are the reasons behind revenue trends. An ERP system describes the reasons behind costs trend, such as resource utilised and revenue. This is why pipedrive CRM forecasting may be more effective for business navigation.
Pipedrive has been named the most "easy to use" CRM. It is true? Why that? What does it mean easy to use and how pipedrive achieve it? Why a sales pipeline is easy to use? You will find it in the book
Too simple is bad, but too complex is not good either. Complexity in software must be simplified, enabling to make complex process easy.
What a company should buy a fully comprehensive software to perform everything or a laser-focused tool easy to integrate with other software each of them focused on one specific function? The answer can only be found by setting purposes and budget.
I’m just a businessman. Even though I wrote quite extensively and this is my second book, I’m neither a guy from the academy nor a writer.
My experience is on the use, on the execution. I’m a man of doing, I first consider what works then why and how it does; the theory behind anything helped me to understand what works and why.
Starting from that, I believe my approach can help those who are interested to learn more about CRM and are not keen to read extensive theoretical books.
My background is in economics, with a bit of Information Technology, but mainly around people, markets and tradings. I have worked in Sales and Marketing from an economics scholarship and an MBA in marketing.
That’s my why: the reason why I offer a different approach about CRM. My approach is not about information technology, it’s a logical approach focused on what works in business and why.
The evolution of lead nurturing In the past, market’s nurturing was mainly performed via advertising, promotional events, and sponsorships. At its core, the purpose of market nurturing is still close
How can pipedrive be a better investment also capable of avoiding the vendor’s Lock-In effect? It can be odd, but some tools are developed better than others …some systems are
I was sleeping on my candid bed when a voice called me “Wake up I’m your God” …
Well, it didn’t go exactly like that. I haven’t been inspired by God in writing it, instead I have been asked by a friend: “Hey, why don’t you share your approach on CRM? Business people struggle in grasp CRM, many are not technical, and even if they have a tech background they have other critical things to deal with, they need to understand CRM logic not its technology. No much has been written about CRM logic from the business person view. Then nothing about Pipedrive a CRM developed specifically for small businesses.”
