A book on pipedrive under the perspective of the business people, not the information technologists.
I’m a man of doing.
Even though this is my second book, I’m neither a guy from the academy nor a writer.
My know-how is on the execution. I always start with why (thanks Simon) I first consider why something should work then how to make it happen. And theory helps understanding.
My approach helps whose want to learn CRM via straight, actionable books.
By an economics background, mainly about people-game, markets and business. Sales and Marketing experience, leveraging an MBA.
That’s my why: I offer a different approach about CRM. Beyond IT, the logic focuses on what works for the business.
I was sleeping on my candid bed when a voice called me “Wake up I’m your God” …
Well, it didn’t go exactly like that. I haven’t been inspired by God in writing it, instead I have been asked by a friend: “Hey, why don’t you share your approach on CRM? Business people struggle in grasp CRM, many are not technical, and even if they have a tech background they have other critical things to deal with, they need to understand CRM logic not its technology. No much has been written about CRM logic from the business person view. Then nothing about Pipedrive a CRM developed specifically for small businesses.”