about the author…

Antonio Specchia, who's this guy?

Antonio Specchia Author

The real challenge in crafting strategy lies in detecting the subtle discontinuities that may undermine a business in the future.
And for that there is no technique, no program, just a sharp mind in touch with the situation.

Antonio Specchia author of CRM books.

CRM architect are the ones helping for the most relevant executions of the business strategy: the Customer Relationship Management.

It also implies the customer experience design within the sales process. How relationships can be affected by simple behaviours? How lead salespeople to more efficient behaviours?
Designing CRM strategy helps in design actions!

Organisations benefit from independent CRM experts that support them from within.

As a CRM architect his value proposition leverages on a profound know-how on marketing, sales and business management. 

This is why Antonio Specchia authored 2 books on  CRM.

His first and more remarkable book:

Customer Relationships Management for Medium and Small Enterprises
Is a relevant change in describing CRM not as a digital tool but as a strategic management approach to manage and orienteering resources to boost the customer experience.

CRM is well beyond the digital tool, rather is one of the most relevant executions of the business strategy. It matters on what the customer really experiences, in sales process, relationship rely on simple behaviours.
First humans, tech follows.