about the author…
CRM architect are the ones helping for the most relevant executions of the business strategy: the Customer Relationship Management.
It also implies the customer experience design within the sales process. How relationships can be affected by simple behaviours? How lead salespeople to more efficient behaviours?
Designing CRM strategy helps in design actions!
Organisations benefit from independent CRM experts that support them from within.
As a CRM architect his value proposition leverages on a profound know-how on marketing, sales and business management.
This is why Antonio Specchia authored 2 books on CRM.
His first and more remarkable book:
Customer Relationships Management for Medium and Small Enterprises
Is a relevant change in describing CRM not as a digital tool but as a strategic management approach to manage and orienteering resources to boost the customer experience.