A book on pipedrive under the perspective of the business people, not the information technologists.
I’m just a businessman. Even though I wrote quite extensively and this is my second book, I’m neither a guy from the academy nor a writer.
My experience is on the use, on the execution. I’m a man of doing, I first consider what works then why and how it does; the theory behind anything helped me to understand what works and why.
Starting from that, I believe my approach can help those who are interested to learn more about CRM and are not keen to read extensive theoretical books.
My background is in economics, with a bit of Information Technology, but mainly around people, markets and tradings. I have worked in Sales and Marketing from an economics scholarship and an MBA in marketing.
That’s my why: the reason why I offer a different approach about CRM. My approach is not about information technology, it’s a logical approach focused on what works in business and why.
We were sleeping on our candid bed when a voice…
Well, not exactly like that. We haven’t been inspired by God in doing it, but we have been asked by a friend who told us: “Hey, why don’t you write about the approach you use in the CRM matter? I believe that would be interesting to many people who are not technical, but they need to understand technology and use it. There is an excessive offer about tech knowledge about CRM, but no one has written about small business CRM yet, especially using Pipedrive that was built and developed for small businesses.”