The evolution of lead nurturing
In the past, market’s nurturing was mainly performed via advertising, promotional events, and sponsorships.
At its core, the purpose of market nurturing is still close to advertising: To be seen.
Focus the effort on spreading a good, human-like message – in benefit to those who are looking for such a solution- develops the audience: people, sales lead, who may get interested in your message and then actively seek for more information. This is Lead Nurturing.
The effect of Leads Nurturing is to cultivate their interest so that they interact in the marketing funnel to get more understanding of possible solutions.
Even when they unveil their names (from unknown lead to known person) they may not be ready for purchasing yet, so building the relationship by nurturing their interest, helping them in their decision making is Contact Nurturing.
Pipedrive helps in the contact nurturing process, then it reaches its full potential when contacts are ready for the sales process.