Hints & Ideas

Until the publishing day

We are going to release hints, ideas and part of the content of what you later will find in the book.

Hints
antonio specchia

Customer Relationship Management CRM For Medium And Small Enterprises

Today I’m going to talk to you about my book: Customer Relationships Management for Medium and Small Enterprises! It was published by Routledge in 2022.

The concept of the book is clear: technology comes later, first entrepreneurs and managers have to focus on the strategic approach. CRM is first and foremost a strategy, a logic about how each organisation plans to nurture its own “Customer Experience” when it comes to the interaction with each of its parts.

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icons with images
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antonio specchia

Kanban: The secret to simplifying sales process management

How to simplifying your Sales Process Management. We all want our sales process management to be simpler, but it’s not always obvious how to achieve it. Until you start to understand Pipedrive’s secret weapon, that is. First introduced into CRM

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man touching api button
Hints
antonio specchia

Pipedrive API

Why pipedrive APIs are taking over the world Does your business need a special application to exchange data with your CRM? A better way is possible. Anyone can add anything they need with Pipedrive thanks to the magic of Application

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People looking at data
Hints
antonio specchia

CRM Tags and Queries

CRM tags and queries – decoded Many CRMs use tags to select similar groups: audiences. Think of a CRM tag as a kind of finder shortcut: you place a tag-word you want into a field, and instruct the system to select

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PC with CRM data management
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antonio specchia

CRM Data Management and business tools

CRM data management: the simple way to make your CRM data useful “A database won’t do you much good if you can’t get data out of it quickly, reliably, and consistently. It won’t be useful if it’s full of incorrect

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Sales team in meeting
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antonio specchia

CRM task management: activities performance per type

CRM task management, activity based selling methodology: The solution to elevating your sales team Rewarding salespeople beyond results, gives guidance on what behaviours are expected. Ask yourself – what is more important, just sell or engage clients professionally? If your

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Man watching crm data export on pc
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antonio specchia

Why should we care about CRM data export capability?

Why should we care about exporting CRM data? Let’s explore a real-life example of CRM data export, from a case back in 2019… A fintech startup, based in Dublin, Ireland – with 15 employees and 0.5M turnover. At the start,

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manager speaking and showing some data
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antonio specchia

How to choose a CRM and why are all CRMs not the same?

How can pipedrive be a better investment also capable of avoiding the vendor’s Lock-In effect? It can be odd, but some tools are developed better than others …some systems are just poor, aren’t they? How to choose a CRM if

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People talking in the office
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antonio specchia

The WHYs of Pipedrive crm

May pipedrive be your solution? Can pipedrive make a difference to your business? Let’s explore what Pipedrive crm does better. So, why use pipedrive crm? The 5 reasons: Fancy to grasp the business situation at a glance? The visual pipeline

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A Meeting with people
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antonio specchia

MQL and SQL

What is a Marketing Qualified Lead (MQL)? A Marketing Qualified Lead is an unknown contact entered in the marketing funnel. To be qualified it must have the requirements to be a client. Qualification takes place when during the leads generation

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People in a office doing lead generation
Hints
antonio specchia

Lead generation

Lead generation for B2B and the value of CRM In the B2B business model CRMs are designed to nurture known contacts in the market, people that from leads -unknown- entered the sales process and unveiled their name. Creating content and

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A teamwork doing lead nurturing
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antonio specchia

From Lead nurturing to contact nurturing with pipedrive

The evolution of lead nurturing In the past, market’s nurturing was mainly performed via advertising, promotional events, and sponsorships. At its core, the purpose of market nurturing is still close to advertising: To be seen. Focus the effort on spreading

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People managing the sales process
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antonio specchia

Sales Process management with Visual Pipeline

What’s pipedrive’s biggest innovation? The most relevant innovation introduced by Timo Rein and partners was the first CRM developed around the concept of the visual pipeline. The idea to create an overview of the whole sales process, with all deals

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antonio specchia

Why Pipedrive Pipeline(s)

Why add an “S”at the end of the pipeline? Pipedrive pipeline: one Sales Process, One Pipeline Better start from the beginning: a visual pipeline is the rendering, in the CRM, of the company’s sales process. Because a company can have

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antonio specchia

Problems pipedrive tackles better: pipedrive best features

What are pipedrive best features? Let’s clarify this: pipedrive is a CRM aimed for B2B for complex business process management of valuable transactions. In it pipedrive best practices may support companies in enhancing their sales process effectiveness. First it would

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Managing Sales Pipeline(s) with Pipedrive

The book to better optimise your business with piperdrive