Customer Relationship Management for Medium and Small Enterprises
Today I’m going to talk to you about my book: Customer Relationships Management for Medium and Small Enterprises! It was published by Routledge in 2022.
The concept of the book is clear: technology comes later, first entrepreneurs and managers have to focus on the strategic approach. CRM is first and foremost a strategy, a logic about how each organisation plans to nurture its own “Customer Experience” when it comes to the interaction with each of its parts.